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Analyst, Employment Brand - GXO Logistics

Date: Jul 11, 2021

Location: Atlanta, GA, US, 30349

Company: XPO Logistics


Continue to Grow with GXO. 


At GXO, we know our greatest asset is people like you - energetic, innovative people of all experience levels and talents who make GXO a great place to work. Your career matters to us because your passion and excitement will help keep our company moving forward.


GXO Logistics has completed the spin-off from XPO Logistics. As we update our systems, there are places throughout the application where you see references to XPO Logistics/XPO. Please substitute GXO for XPO throughout the application as you answer these questions.


Logistics at Full Potential

This role will support the recently announced GXO part of the organization, which represents the intended spinoff of our global contract logistics business.  GXO stands for ‘Game Changing Opportunities’; with ~100,000 people comprising GXO’s global team, we are on a journey toward a new era, together. We’re a bold, future-focused company, driven by technology. If you’re excited about reaching your full potential, we have an opportunity for you. 


As the Analyst, Employment Brand, you’ll play an important role in bringing to life what it’s like to work at GXO and the values that drive our company. Reporting to the Sr. Manager, Employment Brand, you will partner with business units to create comprehensive, innovative, and immersive content to attract and engage the best talent. If you’d love to help us tell our story and grow our great company, all while building a career you can be proud of, join us at GXO.


What you’ll do on a typical day:

  • Create and build compelling employee content stories to engage brand followers
  • Develop and execute innovative marketing strategies for talent attraction
  • Manage ad campaigns for Facebook, Instagram and other social media platforms
  • Maintain cross-functional internal partnerships with digital, communications and creative teams
  • Maintain a strong relationship with our marketing agency and lead creation and implementation of advertising campaigns to include billboard, radio and print media
  • Manage the design and creation of recruitment collateral
  • Assist in project management of employment brand initiatives
  • Identify partners and platforms to amplify and position XPO as a top employer

What you need to succeed at GXO:

At a minimum, you’ll need:

  • Bachelor's degree or equivalent related work or military experience
  • 1-year of social media management or related experience
  • Experience with Microsoft Office (Excel, PowerPoint & Word)

It’d be great if you also have:

  • Experience writing or editing copy for a large company or organization
  • Ability to develop compelling, attractive and creative brand content
  • Skilled at building and executing a social media marketing strategy
  • Familiarity with Diversity & Inclusion attraction strategies 
  • Strong attention to detail

Be part of something big.



We are proud to be an Equal Opportunity/Affirmative Action employer. Qualified applicants will receive consideration for employment without regard to race, sex, disability, veteran or other protected status. 


GXO adheres to CDC, OSHA and state and local requirements regarding COVID safety. All employees and visitors are expected to comply with GXO policies which are in place to safeguard our employees and customers.


All applicants who receive a conditional offer of employment may be required to take and pass a pre-employment drug test. 


The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

Nearest Major Market: Atlanta

Job Segment: Branding, Logistics, Brand Manager, Social Media, Supply, Marketing, Operations