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Senior Product Marketing Analyst

Date: Jan 17, 2022

Location: Chicago, IL, US, 60601

Company: XPO Logistics


Solutions driven success.


XPO is a top ten global provider of transportation services, with a highly integrated network of people, technology and physical assets. At XPO Logistics, we look for employees who like a challenge and can communicate effectively in all situations. We want to leverage your skills and years of experience to drive positive results while ensuring a bright future for yourself and XPO. If you’re looking for a growth opportunity, join us at XPO. 


As the Senior Analyst, Digital Adoption, you’ll be supporting the team ultimately responsible for driving the adoption of new products and features for our customers and carrier base. On our team, you’ll have the support to excel at work, and the resources to build a career you can be proud of.


Pay, benefits and more.

We are eager to attract the best, so we offer competitive compensation and a generous benefits package, including full health insurance (medical, dental and vision), 401(k), life insurance, disability, and the opportunity to participate in a company incentive plan.


What you’ll do on a typical day:

  • Follow key industry trends, understand competitive offerings and gaps, and use insights to inform the company’s product roadmap
  • Use quantitative and qualitative approaches to develop a strategic understanding of our customers and carriers, along with the dimensions in which they differ
  • Craft a clear value proposition and competitive positioning for new offerings
  • Utilize digital channels and platforms (email, display, SEM, etc.) to drive awareness, acquisition, and conversion
  • Develop sell sheets, video scripts, creative assets and other content to drive conversion and user engagement; act as point person to lead and execute end-to-end, cross-functional marketing campaigns internally and externally
  • Design, monitor and make recommendations based on rigorous analysis of product-related metrics
  • Design, implement, and monitor A/B experiments related to both marketing campaigns and new product features

What you need to succeed at XPO:

At a minimum, you’ll need:

  • Bachelor's degree or equivalent related work or military experience
  • 2 years of related experience
  • Experience with data analytics and digital growth experience
  • Experience with digital marketing and/or email marketing

It’d be great if you also have:

  • Experience planning and managing marketing calendar
  • Experience with end-to-end experience creating, sending and reporting on email campaigns
  • Experience using a Content Management System
  • Experience with HTML and/or email template coding
  • Experience using enterprise ESP
  • Superior written communication skills in any form (slides, press releases, emails, marketing copy, etc.)
  • Strong analytical skills; comfortable manipulating and analyzing data to support decision making
  • Demonstrated ability to clearly communicate new technical features and business requirements with any audience

Be part of something big.



XPO is a leading provider of world-class solutions to the most successful companies in the world. We help our customers manage their goods most efficiently using our technology and services. Our greatest strength is our global team – energetic, innovative people of all experience levels and talents who make XPO a great place to work.


We are proud to be an Equal Opportunity/Affirmative Action employer. Qualified applicants will receive consideration for employment without regard to race, sex, disability, veteran or other protected status.

XPO adheres to CDC, OSHA and state and local requirements regarding COVID safety. All employees and visitors are expected to comply with XPO policies which are in place to safeguard our employees and customers.


All applicants who receive a conditional offer of employment may be required to take and pass a pre-employment drug test.


The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. Review XPO's candidate privacy statement here. 

Nearest Major Market: Chicago

Job Segment: Product Marketing, Developer, Web Design, SEM, Marketing, Technology, Creative