Senior Analyst, Sales Operations

XPO India Shared Services

JOB DESCRIPTION -    Senior Analyst, Sales Operations

Key Responsibilities:

• Pardot Campaign Management:
• Build, test, and optimize automated marketing workflows and engagement programs.
• Manage and maintain segmented prospect lists and dynamic lists for targeted campaigns.
• Email Marketing:
• Design and develop responsive email templates using Pardot.
• Execute and analyze email campaigns to drive engagement and lead generation.
• Landing Pages & Forms:
• Create, test, and manage Pardot landing pages and forms with clear calls to action.
• Apply lead scoring and grading models to improve lead qualification.
• Analytics & Optimization:
• Use Google Analytics and Pardot reporting to track campaign performance and user behavior.
• Implement UTM tagging strategies to monitor campaign sources and optimize ROI.
• Make data-driven recommendations to improve engagement and conversions.
• CRM & Integration:
• Ensure accurate syncing between Pardot and Salesforce CRM.
• Maintain clean data and campaign tracking alignment across platforms.
• Digital Marketing & SEO:
• Collaborate on broader digital marketing initiatives including SEO strategies.
• Support content teams with insights into landing page and campaign performance.
• Ensure marketing efforts align with SEO best practices.

Qualifications:

• 4+ years of hands-on experience with Salesforce Pardot (Marketing Cloud Account Engagement).
• Proficient in designing and building email templates, landing pages, and forms in Pardot.
• Strong knowledge of Google Analytics, UTM tagging, and marketing campaign tracking.
• Basic understanding of Salesforce CRM or similar systems.
• Familiarity with marketing automation concepts, segmentation, and lead nurturing workflows.
• Understanding of SEO fundamentals and how they relate to content and campaign strategy.
• Experience in digital marketing, including performance analysis and campaign planning.
• Working knowledge of HTML/CSS is a plus.
• Excellent attention to detail, project management, and communication skills.

Preferred Qualifications:

• Pardot Specialist or Pardot Consultant Certification.
• Experience in B2B marketing environments.
• Familiarity with A/B testing and conversion optimization strategies.

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